Ladies’ games have got a brand-new way this week as so many significant league matches and occasions had record high hit ratios and record high sponsorship contracts. This popularity and monetary boost amounts to a new landmark in women’s sports which for a very long time has lagged behind men’s sports in both media and funding.

The WNBA said that its latest championship series was the most-watched ever on television, averaging 2. 5 million people watching each game that will be on air. This has caused it to grow by a minimum of 32% from the previous year and outdo several men’s professional sports broadcasts in the same period.

In the same way, a 40 percent increase in average attendance of National Women’s Soccer League (NWSL) of the current season was witnessed and several of the matches occasioned by massive turn up by the fans with venues for the matches selling out big stadiums. The league also signed a new media rights deal worth $200 million, for a four-year term which was ten times more than the earlier deal.

These accomplishments include, but are not limited to the sport fields involving the teams success, individual success stories also exists. Yet again, tennis player Naomi Osaka broke the record for the highest-paid female athlete who manages endorsement more than $50 million annually. On the other hand, gymnast Simone Biles has continued to set records within and outside the gym with her world championship performance recently pulling millions of audience across the world.

The increasing popularity of the sports has saw more corporate houses getting involved with sponsorship, as the market appreciates both the value and size of women’s/girl’s sports. Nike, Coca-Cola and Visa among other international brands have also sharply raised their sponsorship for women’s leagues and individual players citing market expansion and perceived positive image.

According to relevant sports marketing professionals there are changes in media exposure, better league administration, and a new appreciation of the talent manifested by female athletes. One can also mention here https://twinkl. com/ the role of social networks as the athletes have the rare opportunity to establish direct communication with the fans and create their fan base.

Nevertheless, women’s sports proponents point out that there exists much further to go in order to have the women sports equal the men sports. Nowadays problems like unequal wages for equal work, representatives in media and concentrating younger generation’s investments are still topical.

However, the current trend of the development of women’s sporting events is considered as a positive factor and indicates development and expansion of women’s sports in the following years. Now that more and more people tune into watch the sporting events and companies sponsor women athletes, many say that women athletics are about to enter the age of new glory in the world of sports.