Mariah Williams has become the face of the NSW Pride launch alongside the newly announced Hockey One competition. Image via NSW Pride.

Newcastle hockey star Mariah Williams has become the face of a new flagship enterprise of state and national hockey in Australia.

Announced earlier this week, Hockey Australia revealed a new state-vs-state competition called Hockey One. The re-imagined domestic league has vowed to “put fans first” with focus on new formats, new concepts, new club identities, and increased coverage.

Williams’ involvement comes as a figurehead for the new NSW Pride outfit, with the Hockeyroos striker donning the gold of the state team in promotional images.

Pride is one of seven new club identities from Australia’s major cities who will participate in the inaugural Hockey One. The club has confirmed they will host three home-and-away matches at Sydney Olympic Park Hockey Centre, now dubbed ‘The Lion’s Den’ for the competition. Mens and womens matches will be played as double headers for every home fixture in the competition.

Kayo Sports, Australia’s newest sports streaming platform, has also confirmed it will be streaming all regular season matches, with FOX Sports joining the coverage for the finals.

Pride will be releasing details around their foundation memberships shortly and will actively be engaging with the NSW hockey community to further build the club identity. The NSW team will be asking fans to choose the club’s tagline as well as naming their new mascot.

Hockey NSW CEO David Thompson explained the rationale behind the club’s new identity.

“Our logo and colours are predominantly inspired by the NSW flag. We wanted to ignite excitement and passion while also linking back to traditional State roots.

Pride’s new club colours, to be used in the Hockey One competition.

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“The name Pride evokes a feeling of community, strength and fierceness. A lion’s pride is a close-knit group where all are welcome to join and share their passion for hockey together.

“However, if anyone goes against the pride, they are in for a big fight. When the pride is on the hunt, their prey (other teams) don’t stand a chance.”

Hockey NSW is currently seeking applications for the NSW Pride head coach roles and will be announcing the successful candidates shortly.

Follow the NSW Pride on social media via the @NSWPrideH1 handle to stay up-to-date on announcements regarding player signings, coach appointments and our inaugural Hockey One fixtures.